Till 1989 the focus of its operations was on fulfillment of export orders through domestic manufacturing. Dabur’s contribution in making “Made in India” globalĪfter establishing itself on the herbal platform in India over the years, Dabur began to look at global markets to achieve growth. Debt equity ratio has fallen from 1.1 in the year 1999 to as low as 0.1 in the year 2005. Today, Dabur ranks better on this front in comparison to key competitors. The return on capital employed has increased to 39% in the year 2005-06 due to a debt repayment of more than USD 30 million in the last three years. With the commissioning of the Jammu, Baddi and Rudrapur plants – all located in excise free zones – the company has been able to benefit from the fiscal concessions offered at these locations. Improving operational and supply chain efficiency through innovative procurement strategies and modern forecasting and research tools. Each of the divisions of the company has witnessed strong growth and improved profitability has come about by Net profits have grown at a rate of 25 per cent. Financial analysisĭabur has witnessed a 20 per cent CAGR in its revenues between 19, with gross sales reaching USD 422 million (INR 18995 million) (USD INR 45) in fiscal 2005-2006. They add to the strong equity that Dabur already enjoys in the oral care segment with its Lal Dant Manjan (toothpowder) and Red Toothpaste. Anmol is the value-for-money personal care products & Balsara includes the homecare range.ĭabur’s position in the oral care segment has been made stronger with the acquisition of Balsara’s brands – Promise toothpaste (with unique clove oil positioning), Babool toothpaste (in the value for money segment) and Meswak toothpaste (premium segment). Real is associated with juices, Hajmola is the digestives & confectionary. While Dabur is the umbrella brand for all the company’s healthcare initiatives, Vatika is a standalone brand for cosmetic and personal products. The company is known for its robust brand architecture with 6 mega brands – Dabur, Vatika, Real, Hajmola, Anmol & Balsara. The Balsara division having being merged into Dabur contributes 10% to the sales. The International Business Division contributes 9% to the total revenues.
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